Case Study #2

712 Patient Calls Generated in One Year via Google Business Profile

A local dental clinic wanted consistent patient enquiries throughout the year instead of relying only on referrals and walk-ins. Their Google Business Profile was live, but it wasn’t performing as a lead source.

The Reality at the Start

The clinic faced common local visibility problems:

• Low presence in Google Maps

• Profile views not converting into calls

• Competitors appearing above them

• No clear tracking of enquiry performance

Our Dental SEO Focus

We built a long-term Google Business Profile strategy focused on call-driven visibility, not vanity metrics. The aim was simple: show the clinic to patients at the exact moment they were searching for dental care.

Execution

The profile was optimised with:

• Correct dental categories and services

• Strong local relevance signals

• Engagement-focused updates

• Conversion-oriented setup for calls

Every optimisation decision was made with patient intent in mind.

Results (12 Months)

Over one year, the clinic achieved:

• 712 direct phone calls from Google Business Profile

• Steady call growth rather than short-term spikes

• Higher visibility for core dental services

• Increased presence in Google Maps results

What These Calls Represent

These were not cold leads. These calls came from:

• Patients actively searching for dental services

• High-intent local users

• People ready to book or enquire immediately

Business Impact

The clinic now has a predictable, year-round source of patient enquiries. Google Maps became a reliable acquisition channel rather than a passive listing.